Industry · Form 5500 business code 454110
Electronic Shopping & Mail-Order Houses: retirement plans
Plans whose sponsor entered this principal business activity code on Form 5500.
Form 5500 information is as filed by the plan administrator with the Department of Labor and may be amended. Figures reflect the plan year shown, not current balances. The business code is chosen by the filer from the list in the Form 5500 instructions.
For plan year 2024, 186 retirement plans in electronic shopping & mail-order houses with 100 or more participants filed Form 5500: 184 defined contribution and 2 defined benefit. They reported 195,768 participant records and $14.6B in net assets, counting every plan on the form.
The median defined contribution plan held $45,718 per participant, below the national median of $53,031, and its employer put in $1,945 per active participant (national: $2,174). Among plans reporting Schedule C compensation the median was $102 per participant against $123 nationally.
Employers contributed $295M and participants $831M during the year, and the plans paid out $1.54B in benefits.
In 2009 the same group numbered 147 plans with $4.38B; by 2024 it was 186 plans (up 27%) and $14.6B (up 233%). From plan year 2023 the 100-participant line counts participants with account balances, which moved many plans to the short form.
Medians compared with all US plans
| Median plan, plan year 2024 | Industry: DC | US: DC | Industry: DB | US: DB |
|---|---|---|---|---|
| Net assets per participant | $45,718 | $53,031 | $36,284 | $86,234 |
| Employer contributions per active participant | $1,945 | $2,174 | $2,345 | $10,244 |
| Schedule C compensation per participant | $102 | $123 | $217 | $344 |
| Schedule C compensation, share of net assets | 0.24% | 0.26% | 0.58% | 0.42% |
| Administrative expenses per participant | $105 | $116 | $403 | $527 |
Medians across plans with 100 or more participants (180 DC and 2 DB plans with a Schedule H here). Fee medians cover plans reporting an amount. DC: defined contribution, such as 401(k) and 403(b). DB: defined benefit pension.
Distribution of DC plans
| Measure | 25th percentile | Median | 75th percentile | Plans |
|---|---|---|---|---|
| Net assets per participant | $29,894 | $45,718 | $79,174 | 180 |
| Employer contributions per active participant | $1,046 | $1,945 | $3,075 | 170 |
| Schedule C compensation per participant | $45.48 | $102 | $199 | 172 |
| Administrative expenses per participant | $51.01 | $105 | $208 | 171 |
Trend by plan year
| Plan year | Plans 100+ | Participants | Net assets | Employer contributions | Participant contributions | Median DC assets / participant | Median DC Sch. C / participant |
|---|---|---|---|---|---|---|---|
| 2025partial | 36 | 31,965 | $1.50B | $26.5M | $87.7M | $52,611 | $113 |
| 2024 | 186 | 195,768 | $14.6B | $295M | $831M | $45,718 | $102 |
| 2023 | 199 | 199,282 | $13.0B | $345M | $814M | $37,287 | $83.65 |
| 2022 | 212 | 210,986 | $11.1B | $318M | $797M | $28,199 | $77.10 |
| 2021 | 188 | 204,511 | $13.0B | $285M | $664M | $37,376 | $71.18 |
| 2020 | 170 | 178,798 | $11.3B | $270M | $565M | $34,953 | $61.83 |
| 2019 | 171 | 204,007 | $9.39B | $239M | $534M | $26,068 | $45.08 |
| 2018 | 160 | 184,849 | $7.97B | $227M | $492M | $24,319 | $37.91 |
| 2017 | 159 | 184,504 | $8.40B | $214M | $459M | $30,128 | $39.95 |
| 2016 | 156 | 175,796 | $7.12B | $182M | $417M | $26,391 | $28.16 |
| 2015 | 149 | 174,746 | $6.28B | $196M | $434M | $26,959 | $26.66 |
| 2014 | 149 | 168,362 | $6.63B | $247M | $409M | $29,588 | $30.70 |
| 2013 | 143 | 157,669 | $5.94B | $216M | $365M | $28,593 | $26.03 |
| 2012 | 138 | 162,431 | $4.86B | $247M | $447M | $25,122 | $18.08 |
| 2011 | 139 | 180,183 | $5.30B | $227M | $412M | $21,234 | $23.32 |
| 2010 | 144 | 181,486 | $5.10B | $176M | $378M | $19,813 | $24.05 |
| 2009 | 147 | 180,808 | $4.38B | $155M | $352M | $17,807 | $19.79 |
Plan year is the year in which the plan year began. The drop in large plans from 2023 follows a rule change: the 100-participant line now counts participants with account balances, so many plans moved to the short form.
Provider share
Service provider organisations named most often on the Schedule C of the 185 plans on this page's list, by number of plans. A plan usually names several providers.
Largest plans
The 40 largest by participants of 185 plans with a page on this site.
| Plan | Sponsor | State | Type | Participants | Net assets | Per participant | Employer / active | Sch. C / participant |
|---|---|---|---|---|---|---|---|---|
| CDW Coworkers' Profit Sharing Plan | CDW LLC | IL | DC | 13,857 | $2.28B | $164,789 | $1,982 | $52.36 |
| eBay Inc. 401(k) Savings Plan | eBay Inc. | CA | DC | 12,452 | $1.97B | $158,028 | $6,868 | $21.31 |
| Hellofresh 401(k) Retirement Savings Plan | Grocery Delivery E-Services, Inc. | NY | DC | 9,451 | $106M | $11,179 | $1,095 | $64.56 |
| Qurate Retail Group 401(k) Retirement Savings Plan for QVC and HSN | QVC, Inc. | PA | DC | 9,124 | $1.11B | $121,717 | $2,508 | $80.82 |
| Insight Enterprises, Inc. 401(k) Plan | Insight Enterprises, Inc. | AZ | DC | 8,929 | $942M | $105,445 | $2,467 | $59.24 |
| L.L. Bean 401(k) Retirement Savings Plan | LL Bean Inc. | ME | DC | 8,467 | $803M | $94,890 | $1,994 | $53.76 |
| Stitch Fix, Inc. 401(k) Savings Plan | Stitch Fix, Inc. | CA | DC | 5,409 | $155M | $28,620 | $1,145 | $30.28 |
| The Booking Holdings Inc., 401(k) Plan | Booking Holdings Inc. | CT | DC | 5,057 | $519M | $102,667 | $4,334 | $95.68 |
| Lands' End, Inc. Retirement Plan | Lands' End, Inc. | WI | DC | 4,760 | $430M | $90,381 | $983 | $110 |
| 1-800-FLOWERS Team Services, Inc. Prototype 401(k) Profit-Sharing Plan | 1-800-FLOWERS Team Services, Inc. | NY | DC | 4,698 | $247M | $52,611 | $427 | $101 |
| Radial Retirement Savings Plan | Radial Holdings, L.P. | PA | DC | 4,120 | $125M | $30,394 | $942 | $34.60 |
| Fabletics, Inc. 401(k) Plan | Fabletics, Inc. | CA | DC | 3,668 | $89.1M | $24,304 | $736 | $43.26 |
| Connection Employee 401(k) and Profit Sharing Plan | PC Connection, Inc. | NH | DC | 3,235 | $439M | $135,655 | $2,713 | $40.24 |
| Pacific Sunwear Stores LLC 401(k) Savings Plan | Pacific Sunwear Stores LLC | CA | DC | 3,217 | $98.2M | $30,525 | $570 | $40.30 |
| 1-800-FLOWERS Team Services, Inc. 40I(K) Plan | 1-800-FLOWERS Team Services, Inc. | NY | DC | 3,101 | $2.9M | $933 | $5 | $0.90 |
| Duluth Holdings, Inc. 401(k) Profit Sharing Plan | Duluth Holdings Inc. | WI | DC | 2,952 | $44.3M | $15,002 | $1,029 | $59.92 |
| The Black Box Corporation 401(k) Savings Plan | Black Box Corporation of Pennsylvania | PA | DC | 2,548 | $255M | $99,984 | $864 | $114 |
| Colony Brands, Inc. Retirement Savings Plan | Colony Brands, Inc. | WI | DC | 2,369 | $186M | $78,524 | $1,904 | $59.15 |
| Colony Brands, Inc. Pension Plan | Colony Brands, Inc. | WI | DB | 2,344 | $60.1M | $25,634 | $2,345 | $130 |
| Bluestem 401(k) Retirement Savings Plan | BLST Operating Company, LLC | MN | DC | 2,259 | $204M | $90,440 | $1,715 | $78.30 |
| Iherb 401(k) Plan | Iherb, LLC | CA | DC | 2,257 | $110M | $48,927 | $3,836 | $33.70 |
| Global Industrial Company 401(k) Plan | Global Industrial Company | NY | DC | 2,189 | $110M | $50,291 | $1,583 | $26.59 |
| Eminent Inc. 401(k) Plan | Eminent Inc. | CA | DC | 2,085 | $22.7M | $10,907 | $24 | $25.16 |
| Backcountry Group 401(k) Plan | Backcountry.com, LLC | UT | DC | 2,067 | $43.6M | $21,116 | $1,021 | $82.88 |
| 1-800 Contacts, Inc. Retirement and Savings Plan | 1-800 Contacts, Inc. | UT | DC | 1,936 | $73.0M | $37,719 | $1,573 | $124 |
| Hims 401(k) Plan | Hims, Inc. | CA | DC | 1,811 | $54.2M | $29,933 | $1,870 | $115 |
| The Shade Store, LLC 401(k) Plan | The Shade Store, LLC | NY | DC | 1,807 | $41.4M | $22,927 | $1,487 | $47.05 |
| Galls, LLC Retirement Savings Plan | Galls, LLC | KY | DC | 1,770 | $33.9M | $19,178 | $498 | $22.50 |
| Fullbeauty Brands, Inc. Savings and Retirement Plan | Fullbeauty Brands, Inc. | IN | DC | 1,601 | $123M | $76,985 | $856 | $83.13 |
| Tecovas 401(k) Plan | Tecovas, Inc. | TX | DC | 1,572 | $7.6M | $4,841 | $116 | $56.08 |
| Qurate Retail Group 401(k) Retirement Savings Plan for Cornerstone Brands | Cornerstone Brands Inc. | PA | DC | 1,565 | $121M | $77,591 | $1,757 | $75.56 |
| Getty Images, Inc. 401(k) Profit Sharing Plan | Getty Images, Inc. | WA | DC | 1,421 | $310M | $218,465 | $5,583 | $123 |
| Mac Discount, LLC 401(k) Plan | Mac Discount, LLC | PA | DC | 1,314 | $2.6M | $2,008 | $474 | $9.85 |
| Excelligence Learning Corporation 401(k) Plan | Excelligence Learning Corporation | CA | DC | 1,312 | $40.4M | $30,815 | $1,374 | $144 |
| Newegg 401(k) Plan | Newegg Inc. | CA | DC | 1,274 | $67.2M | $52,769 | $2,274 | $130 |
| Bed Bath & Beyond 401(k) Plan | Bed Bath & Beyond, Inc. | UT | DC | 1,224 | $154M | $126,097 | $7,291 | $109 |
| Goat 401(k) Plan | 1661, Inc. DBA Goat | CA | DC | 1,170 | $34.8M | $29,775 | $0 | $112 |
| Rue Gilt Groupe 401(k) Plan | RGG Services, Inc. | MA | DC | 1,143 | $63.6M | $55,630 | $0 | $65.32 |
| RS Americas, Inc. 401(k) | RS Americas, Inc. | TX | DC | 1,125 | $110M | $98,125 | $4,215 | $82.08 |
| Otc Brands, Inc. 401(k) Retirement Plan | Otc Brands, Inc. | NE | DC | 1,123 | $105M | $93,830 | $1,219 | $46.40 |
By plan size
By state
Questions and answers
How many retirement plans are there in electronic shopping & mail-order houses?
186 plans with 100 or more participants filed Form 5500 for plan year 2024, out of 346 pension plans on the full form. Smaller plans file Form 5500-SF and are counted separately where shown.
What is the typical 401(k) balance in electronic shopping & mail-order houses?
The median defined contribution plan reported $45,718 in net assets per participant (middle half of plans: $29,894 to $79,174); nationally it was $53,031. This is a plan-level average that includes former employees, not a typical person's balance.
What do employers contribute in electronic shopping & mail-order houses?
The median defined contribution plan received $1,945 in employer contributions per active participant, against $2,174 nationally. Plans with no employer contribution are included at zero.
What are average 401(k) fees in electronic shopping & mail-order houses?
Among defined contribution plans that report any Schedule C compensation, the median was $102 per participant and 0.24% of net assets (nationally $123 and 0.26%). Schedule C leaves out fund expense ratios and fees the employer pays, so it understates total cost.
Where does this come from?
Form 5500 annual reports in the EBSA research files, with filings received through 24 Aug 2026. Medians are computed by this site across plans with 100 or more participants.
Provenance
Source: U.S. Department of Labor, Employee Benefits Security Administration, Form 5500 research files, public domain, with filings received through 24 Aug 2026. Totals count every pension plan on the full form; medians and the plan list cover plans with 100 or more participants. See the methodology.