My Plan Facts

Advertise on My Plan Facts

A direct agreement for a place on the pages about retirement plans.

My Plan Facts shows the Form 5500 annual report of each retirement plan with 100 or more participants. Readers open a plan to see its assets, its fees and its providers next to similar plans.

This build shows no advertisement and no sponsor line. Every place on the list below is free.

The readers

  • Employees who look at the record of the plan at their work.
  • People with a job offer who compare the plans of two employers.
  • Employers that run a plan and compare it with plans of the same size or industry.
  • Advisers, recordkeepers and other providers who research plans and the market.

For the current visit figures, ask the site. Name the page types or the states, and the reply gives the visits for them.

The places on the pages

  • Display places. The home page and each plan, employer and service provider page have a place at the top, in the middle and at the bottom.
  • Display places on yearly state pages and findings. A yearly state page has a place at the top and in the middle. A finding has one at the top and one at the bottom.
  • A state sponsor line. A state page can carry one short sponsor line. The line shows the word "Sponsored" and points to your site.

You choose the page types, the states and the dates. One agreement can also take every place on the pages of one state for a period.

How to start

Send an email to hello@myplanfacts.com. Give the name of your brand, the pages or the states that you want and the dates.

The reply comes within five working days. It gives the visits for those pages and a price.

What stays the same

Every advertisement and every sponsor line has a label. An advertiser has no say in a figure, a percentile, a sentence or the order of a list.

A plan page never carries a sponsor line. An advertisement is not a recommendation of a plan, a provider or a product.

The About page says who pays for the site.

Last checked against the agency pages on