Industry · Form 5500 business code 454390
Other Direct Selling Establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers): retirement plans
Plans whose sponsor entered this principal business activity code on Form 5500.
Form 5500 information is as filed by the plan administrator with the Department of Labor and may be amended. Figures reflect the plan year shown, not current balances. The business code is chosen by the filer from the list in the Form 5500 instructions.
For plan year 2024, 75 retirement plans in other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers) with 100 or more participants filed Form 5500: 73 defined contribution and 2 defined benefit. They reported 73,433 participant records and $10.7B in net assets, counting every plan on the form.
The median defined contribution plan held $47,284 per participant, below the national median of $53,031, and its employer put in $2,339 per active participant (national: $2,174). Among plans reporting Schedule C compensation the median was $160 per participant against $123 nationally.
Employers contributed $187M and participants $478M during the year, and the plans paid out $1.28B in benefits.
In 2009 the same group numbered 82 plans with $3.46B; by 2024 it was 75 plans (down 9%) and $10.7B (up 208%). From plan year 2023 the 100-participant line counts participants with account balances, which moved many plans to the short form.
Medians compared with all US plans
| Median plan, plan year 2024 | Industry: DC | US: DC | Industry: DB | US: DB |
|---|---|---|---|---|
| Net assets per participant | $47,284 | $53,031 | $34,779 | $86,234 |
| Employer contributions per active participant | $2,339 | $2,174 | $42,368 | $10,244 |
| Schedule C compensation per participant | $160 | $123 | $253 | $344 |
| Schedule C compensation, share of net assets | 0.36% | 0.26% | 0.72% | 0.42% |
| Administrative expenses per participant | $145 | $116 | $648 | $527 |
Medians across plans with 100 or more participants (70 DC and 2 DB plans with a Schedule H here). Fee medians cover plans reporting an amount. DC: defined contribution, such as 401(k) and 403(b). DB: defined benefit pension.
Distribution of DC plans
| Measure | 25th percentile | Median | 75th percentile | Plans |
|---|---|---|---|---|
| Net assets per participant | $32,235 | $47,284 | $101,388 | 70 |
| Employer contributions per active participant | $1,042 | $2,339 | $3,398 | 66 |
| Schedule C compensation per participant | $99.76 | $160 | $244 | 66 |
| Administrative expenses per participant | $84.17 | $145 | $252 | 69 |
Trend by plan year
| Plan year | Plans 100+ | Participants | Net assets | Employer contributions | Participant contributions | Median DC assets / participant | Median DC Sch. C / participant |
|---|---|---|---|---|---|---|---|
| 2025partial | 13 | 29,132 | $9.41B | $121M | $302M | $79,623 | $272 |
| 2024 | 75 | 73,433 | $10.7B | $187M | $478M | $47,284 | $160 |
| 2023 | 80 | 76,131 | $9.91B | $199M | $478M | $44,275 | $136 |
| 2022 | 99 | 82,436 | $8.60B | $201M | $473M | $31,813 | $112 |
| 2021 | 100 | 78,461 | $10.3B | $198M | $464M | $40,839 | $135 |
| 2020 | 106 | 74,745 | $9.29B | $163M | $387M | $36,253 | $124 |
| 2019 | 105 | 74,577 | $7.44B | $159M | $362M | $33,315 | $112 |
| 2018 | 108 | 73,600 | $6.16B | $158M | $332M | $27,254 | $103 |
| 2017 | 98 | 63,589 | $5.97B | $144M | $279M | $29,691 | $76.94 |
| 2016 | 99 | 62,126 | $4.94B | $128M | $257M | $24,074 | $72.77 |
| 2015 | 90 | 60,935 | $4.52B | $121M | $243M | $23,032 | $67.56 |
| 2014 | 87 | 56,306 | $4.36B | $111M | $217M | $24,811 | $67.10 |
| 2013 | 86 | 55,121 | $4.07B | $105M | $207M | $28,667 | $52.82 |
| 2012 | 79 | 65,555 | $4.74B | $172M | $182M | $28,788 | $41.01 |
| 2011 | 82 | 66,087 | $4.08B | $161M | $173M | $24,186 | $39.45 |
| 2010 | 81 | 61,261 | $3.83B | $153M | $154M | $23,149 | $42.15 |
| 2009 | 82 | 72,393 | $3.46B | $151M | $150M | $18,193 | $31.29 |
Plan year is the year in which the plan year began. The drop in large plans from 2023 follows a rule change: the 100-participant line now counts participants with account balances, so many plans moved to the short form.
Provider share
Service provider organisations named most often on the Schedule C of the 75 plans on this page's list, by number of plans. A plan usually names several providers.
Largest plans
The 40 largest by participants of 75 plans with a page on this site.
| Plan | Sponsor | State | Type | Participants | Net assets | Per participant | Employer / active | Sch. C / participant |
|---|---|---|---|---|---|---|---|---|
| Sap America, Inc. 401(k) Plan | Sap America, Inc. | PA | DC | 25,294 | $9.22B | $364,554 | $7,025 | $184 |
| Everstory Partners Retirement Plan | Stonemor Inc. DBA Everstory Partners | FL | DC | 4,023 | $39.8M | $9,892 | $332 | $69.25 |
| Melaleuca, Inc. 401(k) Savings Plan and Trust | Melaleuca, Inc. | ID | DC | 3,125 | $140M | $44,739 | $890 | $98.34 |
| Karl Storz Endoscopy-America, Inc. Employee Savings Plan | Karl Storz Endoscopy-America, Inc. | CA | DC | 2,826 | $467M | $165,379 | $4,129 | $212 |
| 2020 Companies, Inc. 401(k) Retirement Plan | 2020 Companies, Inc. | TX | DC | 2,284 | $10.9M | $4,769 | $188 | $36.90 |
| Golden Hippo Retirement Plan | Altern Marketing, LLC | CA | DC | 2,090 | $40.9M | $19,581 | $1,652 | $88.47 |
| Doterra 401(k) Plan | Doterra International LLC | UT | DC | 1,965 | $83.2M | $42,316 | $2,288 | $125 |
| Mark Anthony Group 401(k) Plan | Mark Anthony Brands Inc. | IL | DC | 1,642 | $79.5M | $48,389 | $3,217 | $196 |
| Scentsy, Inc. Retirement Plan | Scentsy, Inc. | ID | DC | 1,449 | $75.8M | $52,285 | $2,304 | $145 |
| Pacific Office Automation Capital Accumulation Plan | Pacific Office Automation, Inc. | OR | DC | 1,438 | $157M | $109,457 | $3,082 | $204 |
| Fuelloc 401(k) | Diesel Direct | MA | DC | 1,417 | $33.9M | $23,951 | $776 | $113 |
| Simplisafe 401(k) Plan | Simplisafe, Inc. | MA | DC | 1,413 | $55.3M | $39,164 | $3,422 | $133 |
| Avalign Technologies, Inc. 401(k) Plan | Avalign Technologies, Inc. | IL | DC | 1,402 | $53.6M | $38,203 | $3,245 | $109 |
| Hall's Retirement Plan | Wichita Water Conditioning, Inc. | KS | DC | 1,179 | $34.3M | $29,062 | $1,028 | $165 |
| Dialamerica Marketing, LLC 401(k) Savings Plan | Dialamerica Marketing, LLC | NJ | DC | 1,136 | $42.7M | $37,585 | $0 | $41.38 |
| Daiohs USA, Inc. 401(k) Savings and Profit Sharing Plan | Daiohs USA, Inc. | IL | DC | 1,097 | $23.3M | $21,204 | $507 | $117 |
| Beachbody, LLC 401(k) Plan | Beachbody, LLC | CA | DC | 928 | $114M | $123,097 | $3,756 | $184 |
| The Farmer's Dog 401(k) Plan | The Farmer's Dog, Inc. | NY | DC | 923 | $20.9M | $22,683 | $2,777 | $43.17 |
| Encyclopaedia Britannica Pension Plan | Encyclopaedia Britannica Inc. | IL | DB | 787 | $26.3M | $33,401 | $42,368 | $147 |
| Sitecore USA, Inc. 401(k) Plan & Trust | Sitecore USA, Inc. | CA | DC | 654 | $61.1M | $93,361 | $4,558 | $37.89 |
| Brainlab, Inc. 401(k) Plan | Brainlab, Inc. | IL | DC | 612 | $76.4M | $124,797 | $2,757 | $170 |
| Acorn Stairlifts, Inc. 401(k) Plan | Acorn Stairlifts, Inc. | FL | DC | 550 | $17.5M | $31,849 | $1,499 | $161 |
| Tovala 401(k) Plan | Maestro Food Co. | IL | DC | 499 | $9.6M | $19,194 | $1,903 | $131 |
| Entertainment Benefits Group 401(k) Profit Sharing Plan | Entertainment Benefits Group | FL | DC | 480 | $20.0M | $41,634 | $3,757 | $125 |
| Kioxia America, Inc. 401(k) Savings Plan | Kioxia America Inc. | CA | DC | 471 | $118M | $251,009 | $8,110 | $196 |
| Tremec Corporation 401(k) Plan | Tremec Corporation | MI | DC | 466 | $21.6M | $46,424 | $3,251 | $220 |
| The Pampered Chef 401(k) Plan | The Pampered Chef, Ltd. | IL | DC | 447 | $60.6M | $135,570 | $3,289 | $638 |
| Crafty 401(k) Plan | Crafty, LLC | IL | DC | 428 | $5.0M | $11,711 | $3,550 | $25.41 |
| U.S. Money Reserve 401(k) Plan | U.S. Money Reserve, Inc. DBA U.S. Rare Coin & Bullion Reserve | TX | DC | 425 | $16.3M | $38,352 | $3,135 | $1.06 |
| Saatva Retirement Plan and Trust | Whitestone Home Furnishings, LLC | NY | DC | 418 | $10.3M | $24,722 | $1,509 | $194 |
| Plexus Worldwide 401(k) Retirement Plan | Plexus Worldwide, LLC | AZ | DC | 403 | $26.0M | $64,553 | $4,542 | $385 |
| Block Imaging Parts and Service 401(k) Profit Sharing Plan | Block Imaging Parts and Service, LLC | MI | DC | 400 | $23.2M | $57,882 | $4,805 | $391 |
| Balanced Body 401(k) Plan | Balanced Body Inc. | CA | DC | 380 | $18.0M | $47,404 | $1,881 | $143 |
| Meteor Education, LLC 401(k) Profit Sharing Plan | Meteor Education, LLC | FL | DC | 379 | $21.8M | $57,463 | $2,929 | $161 |
| Princess House, Inc. Retirement Plan | Princess House, Inc. | MA | DB | 365 | $13.2M | $36,156 | — | $359 |
| The Globe Pequot Publishing Group, Inc. 401(k) Plan | The Globe Pequot Publishing Group, Inc. | PA | DC | 351 | $23.9M | $68,092 | $1,257 | $96.51 |
| Rinse 401(k) Plan | Rinse, Inc. | CA | DC | 317 | $1.8M | $5,724 | $356 | $39.04 |
| TCPS, Inc. 401(k) Plan | TCPS, Inc. | MD | DC | 316 | $20.6M | $65,273 | $2,438 | $257 |
| Fosdick Fulfillment Corporation 401(k) Plan | Fosdick Fullfillment Corporation | CT | DC | 312 | $8.3M | $26,592 | $537 | $145 |
| Lux Enterprises, Inc. Employees' Retirement Plan | Lux Enterprises, Inc. | TX | DC | 299 | $18.4M | $61,521 | $642 | $220 |
By plan size
By state
Questions and answers
How many retirement plans are there in other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers)?
75 plans with 100 or more participants filed Form 5500 for plan year 2024, out of 232 pension plans on the full form. Smaller plans file Form 5500-SF and are counted separately where shown.
What is the typical 401(k) balance in other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers)?
The median defined contribution plan reported $47,284 in net assets per participant (middle half of plans: $32,235 to $101,388); nationally it was $53,031. This is a plan-level average that includes former employees, not a typical person's balance.
What do employers contribute in other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers)?
The median defined contribution plan received $2,339 in employer contributions per active participant, against $2,174 nationally. Plans with no employer contribution are included at zero.
What are average 401(k) fees in other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers)?
Among defined contribution plans that report any Schedule C compensation, the median was $160 per participant and 0.36% of net assets (nationally $123 and 0.26%). Schedule C leaves out fund expense ratios and fees the employer pays, so it understates total cost.
Where does this come from?
Form 5500 annual reports in the EBSA research files, with filings received through 24 Aug 2026. Medians are computed by this site across plans with 100 or more participants.
Provenance
Source: U.S. Department of Labor, Employee Benefits Security Administration, Form 5500 research files, public domain, with filings received through 24 Aug 2026. Totals count every pension plan on the full form; medians and the plan list cover plans with 100 or more participants. See the methodology.