Industry · Form 5500 business code 453220
Gift, Novelty, & Souvenir Stores: retirement plans
Plans whose sponsor entered this principal business activity code on Form 5500.
Form 5500 information is as filed by the plan administrator with the Department of Labor and may be amended. Figures reflect the plan year shown, not current balances. The business code is chosen by the filer from the list in the Form 5500 instructions.
22 retirement plans in gift, novelty, & souvenir stores with 100 or more participants filed Form 5500 for plan year 2024 (20 defined contribution, 2 defined benefit). All Form 5500 pension filers in the group reported 33,736 participant records and $555M in net assets.
The median defined contribution plan held $10,334 per participant, well below the national median of $53,031, and its employer put in $804 per active participant (national: $2,174). Among plans reporting Schedule C compensation the median was $58.26 per participant against $123 nationally.
Employers contributed $21.8M and participants $44.1M during the year, and the plans paid out $140M in benefits.
In 2009 the same group numbered 33 plans with $221M; by 2024 it was 22 plans (down 33%) and $555M (up 151%). From plan year 2023 the 100-participant line counts participants with account balances, which moved many plans to the short form.
Medians compared with all US plans
| Median plan, plan year 2024 | Industry: DC | US: DC | Industry: DB | US: DB |
|---|---|---|---|---|
| Net assets per participant | $10,334 | $53,031 | — | $86,234 |
| Employer contributions per active participant | $804 | $2,174 | — | $10,244 |
| Schedule C compensation per participant | $58.26 | $123 | $2,599 | $344 |
| Schedule C compensation, share of net assets | 0.39% | 0.26% | — | 0.42% |
| Administrative expenses per participant | $50.68 | $116 | $3,115 | $527 |
Medians across plans with 100 or more participants (19 DC and 0 DB plans with a Schedule H here). Fee medians cover plans reporting an amount. DC: defined contribution, such as 401(k) and 403(b). DB: defined benefit pension.
Distribution of DC plans
| Measure | 25th percentile | Median | 75th percentile | Plans |
|---|---|---|---|---|
| Net assets per participant | $7,546 | $10,334 | $55,445 | 19 |
| Employer contributions per active participant | $313 | $804 | $1,717 | 19 |
| Schedule C compensation per participant | $29.10 | $58.26 | $99.28 | 17 |
| Administrative expenses per participant | $20.55 | $50.68 | $76.26 | 19 |
Trend by plan year
| Plan year | Plans 100+ | Participants | Net assets | Employer contributions | Participant contributions | Median DC assets / participant | Median DC Sch. C / participant |
|---|---|---|---|---|---|---|---|
| 2024 | 22 | 33,736 | $555M | $21.8M | $44.1M | $10,334 | $58.26 |
| 2023 | 23 | 33,924 | $620M | $21.2M | $46.1M | $10,207 | $56.51 |
| 2022 | 27 | 32,206 | $543M | $20.9M | $44.3M | $8,484 | $50.56 |
| 2021 | 27 | 25,943 | $346M | $6.3M | $19.5M | $11,770 | $49.14 |
| 2020 | 28 | 25,430 | $424M | $11.8M | $25.6M | $12,650 | $48.48 |
| 2019 | 31 | 33,779 | $422M | $14.3M | $31.8M | $13,053 | $27.76 |
| 2018 | 39 | 37,561 | $432M | $14.6M | $33.8M | $9,699 | $28.74 |
| 2017 | 36 | 38,573 | $419M | $13.4M | $29.4M | $8,164 | $20.19 |
| 2016 | 40 | 37,436 | $389M | $12.3M | $27.9M | $7,595 | $16.22 |
| 2015 | 35 | 40,404 | $373M | $12.1M | $28.5M | $8,085 | $14.87 |
| 2014 | 40 | 38,318 | $386M | $11.8M | $27.8M | $7,730 | $15.08 |
| 2013 | 38 | 34,371 | $351M | $9.1M | $21.9M | $8,762 | $23.11 |
| 2012 | 39 | 36,534 | $305M | $7.1M | $20.4M | $6,243 | $13.78 |
| 2011 | 39 | 34,378 | $281M | $7.0M | $18.1M | $7,612 | $15.87 |
| 2010 | 39 | 31,642 | $283M | $4.8M | $15.9M | $7,779 | $10.55 |
| 2009 | 33 | 29,331 | $221M | $3.9M | $12.1M | $7,727 | $10.08 |
Plan year is the year in which the plan year began. The drop in large plans from 2023 follows a rule change: the 100-participant line now counts participants with account balances, so many plans moved to the short form.
Provider share
Service provider organisations named most often on the Schedule C of the 22 plans on this page's list, by number of plans. A plan usually names several providers.
Largest plans
The 22 largest by participants of 22 plans with a page on this site.
| Plan | Sponsor | State | Type | Participants | Net assets | Per participant | Employer / active | Sch. C / participant |
|---|---|---|---|---|---|---|---|---|
| Paradies Lagardere 401(k) Plan | The Paradies Shops, LLC | GA | DC | 8,113 | $65.6M | $8,088 | $274 | $9.91 |
| Party City Holdings Inc. 401(k) Plan | Party City Holdings Inc. | NJ | DC | 7,961 | $221M | $27,763 | $972 | $54.18 |
| Kirkland's, Inc. Retirement Plan | Kirkland's Inc. | TN | DC | 5,029 | $35.2M | $7,003 | $213 | $17.39 |
| Spencer Gifts LLC 401(k) Plan | Spencer Gifts LLC | NJ | DC | 4,381 | $71.0M | $16,217 | $964 | $42.18 |
| Event Network, LLC 401(k) Plan | Event Network, LLC | CA | DC | 1,220 | $10.9M | $8,945 | $259 | $96.06 |
| Earthbound Trading 401(k) Profit Sharing Plan & Trust | Earthbound Trading Company, LP | TX | DC | 1,022 | $12.5M | $12,260 | $380 | $39.07 |
| Rally House/sampler Stores, Inc. 401(k) Plan | Rally House | KS | DC | 1,018 | $5.7M | $5,566 | $546 | $58.26 |
| The Paper Store 401(k) Plan | TPS Group Holdings LLC | MA | DC | 903 | $10.8M | $11,927 | $266 | $87.39 |
| Crews Enterprises, Inc. 401(k) Plan | Crews Enterprises, Inc. | GA | DC | 680 | $2.4M | $3,567 | $74 | $29.10 |
| Starboard Holdings Ltd. 401(k) Retirement Plan | Starboard Holdings Ltd. | FL | DC | 560 | $37.2M | $66,427 | $3,767 | $160 |
| Lbpo Management, LLC 401(k) Plan | Lbpo Management, LLC | MD | DC | 366 | $1.9M | $5,185 | $351 | $28.26 |
| Surfstyle 401(k) | Surf Style Retail | FL | DC | 354 | $3.1M | $8,817 | $804 | $65.13 |
| Smallwood Management Co. LLC 401(k) Plan | Smallwood Management Company, LLC | TX | DC | 353 | $3.6M | $10,334 | $1,447 | $12.54 |
| Bronner Display & Sign Advertising, Inc. Profit Sharing Plan | Bronner Display & Sign Advertising, Inc. | MI | DC | 288 | $38.3M | $132,905 | $2,673 | $208 |
| Met-Cap Management LLC 401(k) Profit Sharing Plan & Trust | Met-Cap Management LLC | RI | DC | 216 | — | — | — | — |
| Glassybaby LLC 401(k) Profit Sharing Plan and Trust | Glassybaby, LLC | WA | DC | 184 | $1.2M | $6,725 | $668 | $99.28 |
| Araca 401(k) Savings & Retirement Plan | Araca Merchandise L.P. | NY | DC | 180 | $9.7M | $53,756 | $1,512 | $209 |
| Paradies Gifts, Inc. Employee Stock Ownership Plan | Paradies Gifts, Inc. | FL | DC | 166 | $11.1M | $67,126 | $5,303 | — |
| Old Salem, Inc. Retirement Plan | Old Salem, Inc. | NC | DC | 123 | $9.3M | $76,005 | $1,680 | — |
| Primitives by Kathy 401(k) Plan | Primitives by Kathy, Inc. | PA | DC | 120 | $6.9M | $57,133 | $2,195 | $153 |
| Spencer Gifts LLC Pension Plan | Spencer Gifts LLC | NJ | DB | 115 | $0 | — | — | $2,599 |
| Atkinson Trading Company Defined Benefit and Cash Balance Plan | Atkinson Trading Company, Inc. | AZ | DB | 110 | — | — | — | — |
By plan size
By state
Questions and answers
How many retirement plans are there in gift, novelty, & souvenir stores?
22 plans with 100 or more participants filed Form 5500 for plan year 2024, out of 69 pension plans on the full form. Smaller plans file Form 5500-SF and are counted separately where shown.
What is the typical 401(k) balance in gift, novelty, & souvenir stores?
The median defined contribution plan reported $10,334 in net assets per participant (middle half of plans: $7,546 to $55,445); nationally it was $53,031. This is a plan-level average that includes former employees, not a typical person's balance.
What do employers contribute in gift, novelty, & souvenir stores?
The median defined contribution plan received $804 in employer contributions per active participant, against $2,174 nationally. Plans with no employer contribution are included at zero.
What are average 401(k) fees in gift, novelty, & souvenir stores?
Among defined contribution plans that report any Schedule C compensation, the median was $58.26 per participant and 0.39% of net assets (nationally $123 and 0.26%). Schedule C leaves out fund expense ratios and fees the employer pays, so it understates total cost.
Where does this come from?
Form 5500 annual reports in the EBSA research files, with filings received through 24 Aug 2026. Medians are computed by this site across plans with 100 or more participants.
Provenance
Source: U.S. Department of Labor, Employee Benefits Security Administration, Form 5500 research files, public domain, with filings received through 24 Aug 2026. Totals count every pension plan on the full form; medians and the plan list cover plans with 100 or more participants. See the methodology.