Industry · Form 5500 business code 423920
Toy, & Hobby Goods, & Supplies: retirement plans
Plans whose sponsor entered this principal business activity code on Form 5500.
Form 5500 information is as filed by the plan administrator with the Department of Labor and may be amended. Figures reflect the plan year shown, not current balances. The business code is chosen by the filer from the list in the Form 5500 instructions.
41 retirement plans in toy, & hobby goods, & supplies with 100 or more participants filed Form 5500 for plan year 2024 (37 defined contribution, 4 defined benefit). All Form 5500 pension filers in the group reported 34,165 participant records and $3.65B in net assets.
The median defined contribution plan held $62,934 per participant, above the national median of $53,031, and its employer put in $2,240 per active participant (national: $2,174). Among plans reporting Schedule C compensation the median was $157 per participant against $123 nationally.
Employers contributed $131M and participants $130M during the year, and the plans paid out $307M in benefits.
In 2009 the same group numbered 42 plans with $1.33B; by 2024 it was 41 plans (down 2%) and $3.65B (up 175%). From plan year 2023 the 100-participant line counts participants with account balances, which moved many plans to the short form.
Medians compared with all US plans
| Median plan, plan year 2024 | Industry: DC | US: DC | Industry: DB | US: DB |
|---|---|---|---|---|
| Net assets per participant | $62,934 | $53,031 | $88,260 | $86,234 |
| Employer contributions per active participant | $2,240 | $2,174 | $20,308 | $10,244 |
| Schedule C compensation per participant | $157 | $123 | $292 | $344 |
| Schedule C compensation, share of net assets | 0.26% | 0.26% | 0.26% | 0.42% |
| Administrative expenses per participant | $157 | $116 | $660 | $527 |
Medians across plans with 100 or more participants (34 DC and 4 DB plans with a Schedule H here). Fee medians cover plans reporting an amount. DC: defined contribution, such as 401(k) and 403(b). DB: defined benefit pension.
Distribution of DC plans
| Measure | 25th percentile | Median | 75th percentile | Plans |
|---|---|---|---|---|
| Net assets per participant | $43,041 | $62,934 | $102,903 | 34 |
| Employer contributions per active participant | $1,211 | $2,240 | $4,350 | 34 |
| Schedule C compensation per participant | $86.32 | $157 | $228 | 31 |
| Administrative expenses per participant | $85.41 | $157 | $231 | 33 |
Trend by plan year
| Plan year | Plans 100+ | Participants | Net assets | Employer contributions | Participant contributions | Median DC assets / participant | Median DC Sch. C / participant |
|---|---|---|---|---|---|---|---|
| 2024 | 41 | 34,165 | $3.65B | $131M | $130M | $62,934 | $157 |
| 2023 | 42 | 34,206 | $3.28B | $100M | $123M | $59,907 | $124 |
| 2022 | 42 | 32,808 | $2.85B | $79.6M | $110M | $51,561 | $129 |
| 2021 | 40 | 32,163 | $3.44B | $69.3M | $93.4M | $72,240 | $135 |
| 2020 | 39 | 32,068 | $3.13B | $62.3M | $78.2M | $67,526 | $118 |
| 2019 | 40 | 31,917 | $2.76B | $56.1M | $74.8M | $59,650 | $121 |
| 2018 | 37 | 31,376 | $2.35B | $56.5M | $72.8M | $49,987 | $110 |
| 2017 | 32 | 28,191 | $2.38B | $79.7M | $63.4M | $55,397 | $92.07 |
| 2016 | 35 | 29,586 | $2.13B | $76.5M | $60.3M | $47,709 | $92.48 |
| 2015 | 37 | 28,584 | $1.98B | $56.9M | $65.2M | $45,465 | $50.15 |
| 2014 | 34 | 28,627 | $2.06B | $53.0M | $61.7M | $52,584 | $65.63 |
| 2013 | 35 | 28,828 | $2.01B | $69.2M | $63.8M | $50,089 | $31.41 |
| 2012 | 35 | 28,675 | $1.74B | $68.9M | $58.2M | $38,792 | $33.28 |
| 2011 | 36 | 27,945 | $1.51B | $65.7M | $53.6M | $30,403 | $30.59 |
| 2010 | 37 | 29,461 | $1.50B | $75.5M | $52.3M | $27,881 | $17.97 |
| 2009 | 42 | 31,818 | $1.33B | $51.7M | $50.4M | $27,074 | $15.93 |
Plan year is the year in which the plan year began. The drop in large plans from 2023 follows a rule change: the 100-participant line now counts participants with account balances, so many plans moved to the short form.
Provider share
Service provider organisations named most often on the Schedule C of the 40 plans on this page's list, by number of plans. A plan usually names several providers.
Largest plans
The 40 largest by participants of 40 plans with a page on this site.
| Plan | Sponsor | State | Type | Participants | Net assets | Per participant | Employer / active | Sch. C / participant |
|---|---|---|---|---|---|---|---|---|
| Mattel, Inc. Personal Investment Plan | Mattel, Inc. | CA | DC | 7,293 | $1.42B | $194,444 | $7,504 | $102 |
| Lego U.S. Retirement Plan | Lego Systems, Inc. | CT | DC | 6,399 | $429M | $67,071 | $4,383 | $28.75 |
| Mattel Cash Balance Plan | Mattel, Inc. | CA | DB | 3,713 | $256M | $68,832 | $125,491 | $299 |
| Nintendo 401(k) Savings Plan | Nintendo of America Inc. | WA | DC | 2,471 | $560M | $226,552 | $9,839 | $95.22 |
| Nintendo of America Inc. Defined Benefit Retirement Plan | Nintendo of America Inc. | WA | DB | 1,444 | $199M | $137,727 | $9,130 | $340 |
| Crayola LLC Employee's Retirement Plan | Crayola LLC | PA | DB | 1,401 | $151M | $107,687 | $20,308 | $286 |
| The Pokemon Company International, Inc. 401(k) Plan | The Pokemon Company International, Inc. | WA | DC | 1,130 | $172M | $152,261 | $17,254 | $33.61 |
| Tomy International, Inc. Retirement Savings Plan | Tomy International, Inc. | IL | DC | 912 | $54.5M | $59,759 | $1,073 | $111 |
| Asmodee North America, Inc. 401(k) Plan | Asmodee North America, Inc. | MN | DC | 576 | $25.0M | $43,414 | $3,063 | $8.82 |
| Horizon Hobby Retirement Plan | Horizon Hobby, LLC | IL | DC | 541 | $56.5M | $104,356 | $1,793 | $394 |
| Stampin Up 401(k) Profit Sharing Plan | Stampin Up Inc. | UT | DC | 538 | $48.3M | $89,699 | $2,678 | $250 |
| Excell Marketing, L.C. Profit Sharing Plan | Excell Marketing, L.C. | IA | DC | 534 | $29.6M | $55,403 | $1,459 | $52.53 |
| KIDS2 Retirement Salary Savings Plan | KIDS2, LLC | GA | DC | 465 | $45.8M | $98,543 | $3,523 | $307 |
| Melissa & Doug, LLC 401(k) Profit Sharing Plan | Melissa & Doug, LLC | CT | DC | 428 | $38.4M | $89,805 | $0 | $176 |
| S&S Worldwide, Inc. 401(k) and Profit Sharing Plan | S&S Worldwide, Inc. | CT | DC | 314 | $19.8M | $62,939 | $0 | $5.47 |
| Bandai Namco 401(k) Plan 2 | Bandai Namco Toys & Collectibles America Inc. | CA | DC | 301 | $16.1M | $53,337 | $3,201 | $138 |
| Retirement Income Security Plan-American Crafts L.C. | American Crafts, L.C. | UT | DC | 288 | $8.6M | $30,027 | $1,367 | $225 |
| Kong Company 401(k) Plan | Kong Company, LLC | CO | DC | 274 | $13.9M | $50,807 | $3,071 | $200 |
| Ty, Inc. Employees 401(k) Profit Sharing Plan & Trust | Ty, Inc. | IL | DC | 265 | $22.2M | $83,766 | $877 | $193 |
| Sideshow Inc. 401(k) Profit Sharing Plan | Sideshow Inc. | CA | DC | 261 | $15.9M | $60,761 | $5,803 | $342 |
| The Ertl Company Retirement Plan for Hourly Employees | Tomy International, Inc. | IA | DB | 260 | $15.4M | $59,204 | — | $27.33 |
| Gamus LLC 401(k) Profit Sharing Plan and Trust | Gamus LLC | WA | DC | 232 | $14.6M | $62,929 | $2,218 | $77.14 |
| Merchsource 401(k) Plan | Merchsource | CA | DC | 229 | $19.5M | $85,297 | $4,250 | $223 |
| Ultra Pro International 401(k) Plan | Ultra Pro International LLC | CA | DC | 224 | $1.3M | $5,673 | $1,361 | — |
| Traxxas, L.P. 401(k) Plan | Traxxas, L.P. | TX | DC | 223 | $33.9M | $152,139 | $8,190 | $159 |
| Team Beans LLC 401(k) Profit Sharing Plan | Team Beans LLC | NJ | DC | 199 | $9.5M | $47,632 | $640 | $141 |
| Rhode Island Novelty 401(k) Profit Sharing Plan & Trust | Rhode Island Novelty | MA | DC | 180 | $24.7M | $137,146 | $1,195 | $163 |
| Smart Circle International, LLC 401(k) Plan | Smart Circle International, LLC | CA | DC | 173 | — | — | — | — |
| Flat River Group 401(k) Plan | Flat River Group | MI | DC | 171 | $5.5M | $32,254 | $2,402 | $143 |
| Moose Toys LLC 401(k) Plan | Moose Toys LLC | CA | DC | 165 | $13.6M | $82,679 | $5,394 | $269 |
| Star City Games 401(k) Plan | Star City Comics & Games, Inc. | VA | DC | 155 | $4.7M | $30,347 | $1,353 | $28.54 |
| Galerie Retirement Savings Plan | Ross Acquisition Co. | KY | DC | 153 | $6.4M | $41,510 | $980 | $285 |
| Afg Distribution, Inc. 401(k) Retirement Plan | Afg Distribution Inc. | NC | DC | 152 | $4.3M | $27,998 | $1,959 | $157 |
| Leica Camera Inc. 401(k) Savings Plan | Leica Camera Inc. | NJ | DC | 147 | $9.0M | $61,352 | $6,233 | $268 |
| Kimberbell Kids LLC | Kimberbell Kids LLC | UT | DC | 142 | $1.6M | $11,159 | $1,699 | — |
| Radio Flyer 401(k) Plan | The Radio Flyer Company | IL | DC | 140 | $34.7M | $247,920 | $9,144 | $85.41 |
| MJ Holding Company, LLC 401(k) Plan | MJ Holding Company, LLC | IL | DC | 137 | $23.8M | $173,387 | $4,088 | $751 |
| Sterling Drive Ventures/rodon Employees 401(k) Plan | Sterling Drive Ventures, L.P. | PA | DC | 119 | $19.9M | $167,213 | $0 | $158 |
| Gemmy Industries Corp. 401(k) Plan | Gemmy Industries Corporation | TX | DC | 111 | — | — | — | — |
| The Southern Link of Georgia, Inc. Employee Stock Ownership Plan | The Southern Link of Georgia, Inc. | GA | DC | 109 | — | — | — | — |
By plan size
By state
Questions and answers
How many retirement plans are there in toy, & hobby goods, & supplies?
41 plans with 100 or more participants filed Form 5500 for plan year 2024, out of 64 pension plans on the full form. Smaller plans file Form 5500-SF and are counted separately where shown.
What is the typical 401(k) balance in toy, & hobby goods, & supplies?
The median defined contribution plan reported $62,934 in net assets per participant (middle half of plans: $43,041 to $102,903); nationally it was $53,031. This is a plan-level average that includes former employees, not a typical person's balance.
What do employers contribute in toy, & hobby goods, & supplies?
The median defined contribution plan received $2,240 in employer contributions per active participant, against $2,174 nationally. Plans with no employer contribution are included at zero.
What are average 401(k) fees in toy, & hobby goods, & supplies?
Among defined contribution plans that report any Schedule C compensation, the median was $157 per participant and 0.26% of net assets (nationally $123 and 0.26%). Schedule C leaves out fund expense ratios and fees the employer pays, so it understates total cost.
Where does this come from?
Form 5500 annual reports in the EBSA research files, with filings received through 24 Aug 2026. Medians are computed by this site across plans with 100 or more participants.
Provenance
Source: U.S. Department of Labor, Employee Benefits Security Administration, Form 5500 research files, public domain, with filings received through 24 Aug 2026. Totals count every pension plan on the full form; medians and the plan list cover plans with 100 or more participants. See the methodology.