Employer · plans filed under one EIN
Kantar, LLC
New York, NY · Professional, scientific and technical services
Form 5500 information is as filed by the plan administrator with the Department of Labor and may be amended. Figures reflect the plan year shown, not current balances.
3 retirement plans with 100 or more participants file Form 5500 under Kantar, LLC's employer identification number (New York, New York). Their latest filings total 2,973 participant records and $391M in net assets.
The largest is Kantar 401(k) Plan, a 401(k) plan with 2,277 participants. A person can be counted in more than one plan, so the participant total is a count of records rather than of people.
Employer contributions across the plans were $4.6M and participant contributions $14.9M in the latest plan years; benefits paid were $47.9M. Schedule C compensation reported to service provider organisations totalled $297K.
Combined net assets moved from $32.4M in 2022 to $15.2M in 2025 (down 53%). Plan mergers and spin-offs show up here as steps in the series.
Plans
| Plan | Kind | Plan year | Participants | Net assets | Per participant | Employer / active | Sch. C compensation |
|---|---|---|---|---|---|---|---|
| Kantar 401(k) Plan | 401(k) plan | 2024 | 2,277 | $373M | $163,926 | $3,535 | $125K |
| Nfo Research, Inc. Pension Plan | defined benefit pension plan | 2025 | 573 | $15.2M | $26,548 | — | $126K |
| Competitive Media Union Pension Plan | defined benefit pension plan | 2024 | 123 | $2.2M | $17,722 | — | $46K |
| US median, plan year 2024: DC plans $53,102 per participant, $2,175 employer contribution per active participant; DB plans $86,221 and $10,244. | |||||||
Trend by plan year
| Plan year | Plans | Participant records | Net assets | Employer contributions | Participant contributions |
|---|---|---|---|---|---|
| 2025 | 1 | 573 | $15.2M | $0 | $0 |
| 2024 | 3 | 2,952 | $391M | $5.0M | $14.9M |
| 2023 | 3 | 1,255 | $32.8M | $232K | $0 |
| 2022 | 3 | 1,268 | $32.4M | $0 | $0 |
History of the plans listed above, in the years each filed the full Form 5500 with 100 or more participants. Plans that have since terminated are not included.
Service providers
| Organisation | Services reported | Plans | Compensation reported |
|---|---|---|---|
| Principal Life Insurance Company | Contract Administrator | 2 | $134,182 |
| The Vanguard Group, Inc. | Recordkeeping and information management; Consulting (general); Trustee (directed); Participant loan processing | 1 | $125,029 |
| Capfinancial Partners | Investment advisory (plan) | 1 | $22,500 |
| Portfolio Evaluations | Investment advisory (plan) | 1 | $15,000 |
Organisations paid $5,000 or more by any of these plans, from Schedule C. Individuals are not shown.
Questions and answers
How many retirement plans does Kantar, LLC have?
3 plans with 100 or more participants filed Form 5500 under its employer identification number for the latest plan years: Kantar 401(k) Plan, Nfo Research, Inc. Pension Plan and Competitive Media Union Pension Plan. Smaller plans and plans filed under a subsidiary's number are not grouped here.
How much does Kantar, LLC contribute to its plans?
$4,602,628 in employer contributions across these plans in their latest plan years, about $3,543 per active participant record. Form 5500 reports totals and not the match or accrual formula.
Who provides services to these plans?
Schedule C filings name Principal Life Insurance Company, The Vanguard Group, Inc., Capfinancial Partners and Portfolio Evaluations. Only organisations paid $5,000 or more by a plan are listed on Schedule C.
Where does this come from?
Form 5500 annual reports filed with the Department of Labor's EFAST2 system, from the EBSA research files, with filings received through 24 Aug 2026. Figures are as filed and may be amended.
Provenance
Source: U.S. Department of Labor, Employee Benefits Security Administration, Form 5500 research files, public domain, with filings received through 24 Aug 2026. Plans are grouped by the sponsor's employer identification number exactly as filed; a company that files under several EINs appears as several employers. See the methodology and corrections.