My Plan Facts

Employers › New York

Employer · plans filed under one EIN

Butler/till Media Services, Inc.

Rochester, NY · Professional, scientific and technical services

Form 5500 information is as filed by the plan administrator with the Department of Labor and may be amended. Figures reflect the plan year shown, not current balances.

$124Mnet assets across plans
691participant records486 active
$2.9Memployer contributions, latest plan years$5,970 per active record
$113KSchedule C compensation to organisations$163.53 per participant record

Butler/till Media Services, Inc., based in Rochester, New York, sponsors 2 retirement plans with 100 or more participants: 2 defined contribution. Together they reported 691 participant records and $124M in net assets.

The largest is Butler/till Employee Stock Ownership Plan, an employee stock ownership plan with 365 participants. A person can be counted in more than one plan, so the participant total is a count of records rather than of people.

Employer contributions across the plans were $2.9M and participant contributions $1.5M in the latest plan years; benefits paid were $6.6M. Schedule C compensation reported to service provider organisations totalled $113K.

Combined net assets moved from $9.0M in 2015 to $124M in 2024 (up 1271%). Plan mergers and spin-offs show up here as steps in the series.

Plans

PlanKindPlan yearParticipantsNet assetsPer participantEmployer / activeSch. C compensation
Butler/till Employee Stock Ownership Planemployee stock ownership plan2024365$101M$276,625$8,818$33K
Butler/till, Inc. 401(k) Plan401(k) plan2024326$23.1M$70,829$3,326$80K
US median, plan year 2024: DC plans $53,102 per participant, $2,175 employer contribution per active participant; DB plans $86,221 and $10,244.

Trend by plan year

2015: $9.0M2016: $18.8M2017: $23.0M2018: $28.8M2019: $43.6M2020: $76.1M2021: $98.3M2022: $108M2023: $117M2024: $124M$9.0M$124M2014201620202024
Combined net assets
2014: 1042015: 2352016: 2662017: 2882018: 3342019: 3672020: 4402021: 6392022: 7622023: 7652024: 6911047656912014201620202024
Participant records
Plan yearPlansParticipant recordsNet assetsEmployer contributionsParticipant contributions
20242691$124M$2.9M$1.5M
20232765$117M$2.3M$1.5M
20222762$108M$2.6M$1.4M
20212639$98.3M$1.8M$1.1M
20202440$76.1M$3.3M$907K
20192367$43.6M$709K$836K
20182334$28.8M$1.8M$725K
20172288$23.0M$1.1M$627K
20162266$18.8M$1.6M$537K
20152235$9.0M$1.1M$0
20141104$0$0$0

History of the plans listed above, in the years each filed the full Form 5500 with 100 or more participants. Plans that have since terminated are not included.

Service providers

OrganisationServices reportedPlansCompensation reported
Principal Life Insurance CompanyContract Administrator; Participant loan processing1$56,333
StifelInvestment management1$24,824
Stifel Nicolaus & Company Inc.Investment advisory (plan)1$23,234
Exeter Trust CompanyInvestment management1$8,606
Morningstar Investment Management LInvestment advisory (participants)1$0

Organisations paid $5,000 or more by any of these plans, from Schedule C. Individuals are not shown.

Principal Life Insurance Company$56K
Stifel$25K
Stifel Nicolaus & Company Inc.$23K
Exeter Trust Company$8,606
Morningstar Investment Management L$0

Questions and answers

How many retirement plans does Butler/till Media Services, Inc. have?

2 plans with 100 or more participants filed Form 5500 under its employer identification number for the latest plan years: Butler/till Employee Stock Ownership Plan and Butler/till, Inc. 401(k) Plan. Smaller plans and plans filed under a subsidiary's number are not grouped here.

How much does Butler/till Media Services, Inc. contribute to its plans?

$2,901,440 in employer contributions across these plans in their latest plan years, about $5,970 per active participant record. Form 5500 reports totals and not the match or accrual formula.

Who provides services to these plans?

Schedule C filings name Principal Life Insurance Company, Stifel, Stifel Nicolaus & Company Inc. and Exeter Trust Company and others. Only organisations paid $5,000 or more by a plan are listed on Schedule C.

Where does this come from?

Form 5500 annual reports filed with the Department of Labor's EFAST2 system, from the EBSA research files, with filings received through 24 Aug 2026. Figures are as filed and may be amended.

Provenance

Source: U.S. Department of Labor, Employee Benefits Security Administration, Form 5500 research files, public domain, with filings received through 24 Aug 2026. Plans are grouped by the sponsor's employer identification number exactly as filed; a company that files under several EINs appears as several employers. See the methodology and corrections.